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My process is extremely analytical before it is ever creative. As much as we all sometimes want to roll in and immediately start designing (or styling) a project, I think its really important to come into a project with a blank slate and open mind. And to really take the time to assess not only all of the current elements of the space, but also the client’s end goal.  What are we aiming to achieve with the look? How are we aiming to make our audience feel in the space?